SOCIAL MEDIA MARKETING AND SOCIAL MEDIA MANAGEMENT
Social media marketing is a form of internet marketing that uses popular social media apps to reach out to a target audience. By connecting with their audience through platforms like Facebook, Twitter, and Instagram, brands are able to build a positive reputation, increase sales, and drive traffic to their website. Get a reliable and realistic social media marketing analysis from someone who really knows the field.
EARNED MEDIA // IGNITE VISIBILITY SOCIAL MEDIA MANAGEMENT SERVICES
Interactive Campaigns
Social Media Management
Social Media Advertising
Infographics
Digital PR
So Much More..
INTERACTIVE CAMPAIGNS
Interactive campaigns are best run during weeks in which there’s a holiday or special occasion that causes consumers to think and discuss purchasing. This can be especially beneficial if you’re running an interactive campaign during the summer season since more people tend to enjoy leisurely activities.
Quizzes are another great way to drive up traffic. The next time you want to increase your website's traffic, consider setting up a quiz on the site that could tie in with one of your latest blog posts. We'll make sure that the questions are engaging and each one answers one of the visitor's curiosities about what you've written or talked about in your post. You can keep track of how well these quizzes have driven up engagement during reports so you can compare them to previous months and use the information that is acquired for marketing purposes today!
As the company grows, you might be curious about how to best interact with your followers and prospects while they are in different time zones, especially internationally. We will help you establish a time for your daily Twitter chat so that it will have maximum global impact and not just domestic or local effect.
Interactive campaigns may include contests, quizzes and chats.
SOCIAL MEDIA MANAGEMENT
There are two parts to having a successful social media presence. The first is coming up with the ideal scheduling and promotion plan for your company’s social media channels by deciding which sites make sense for your brand. Then, we’ll help you create a foundation for handling posts and online profiles across several social networks.
As a business owner it’s important to know that not all social media sites are created equal. Some of them may have nothing to do with your brand, product or service and therefore won’t be as beneficial to your company as others that are more in tune with what you do or sell. For instance, if your company is in the B2B (business to business) space, you’ll want to promote your brand on LinkedIn. Whereas for companies within the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram.
The important thing to remember when using social media is that it's all about being social. Putting out a few marketing messages on Twitter every couple of days isn't going to do much, so our advice is just to talk with people as often as you can. Look around and say yes when a conversation pops up. Impress people by jumping in and offering opinions, ideas and suggestions!
SOCIAL MEDIA ADVERTISING
Many retailers use targeted advertisements to provide the best value for their ad expenditures. By targeting customers by demographics, interests, and behavior on social media, these companies can show ads only to those users who are a great match for their brand.
In some cases, you might prefer to optimize your ads for maximum clicks and pay per click. For other campaigns, you might prefer to opt for paying per impression.
Our social media experts will work with you to identify the best places to advertise your business on the web, and we’ll make sure that it’s seen by those who matter. We’ll make sure that your ad runs on relevant channels and is targeted to the right audience.
Digital PR isn’t hard. It’s just like “normal” PR except for the fact that there needs to be an emphasis on backlink building. In other words you want to be sure that those who see your business are somehow sent towards it in case they would like to learn more about the services or offerings from your business.
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Digital PR
Not only do backlinks build your traffic, but higher search rankings are a good thing for your business! This is especially helpful to those who want to invest in SEO for their business.
As an agency, we’ve spent many years building a network of sites that reach your target market. We started this network by creating content on a few sites that the community loves and we use those influential relationships to help connect you with the kind of attention you deserve.
OUR SOCIAL MEDIA MARKETING PROCESS
STEP 1 DETERMINE MAIN GOALS
STEP 2 DEVELOP COMPANY BRAND
STEP 3 IDENTIFY INFLUENCERS, MEDIA OUTLETS & CUSTOMERS
STEP 4 OPTIMIZE WEBSITE
STEP 5 BUILD INFLUENCE
STEP 6 BUILD COMMUNITIES, BRAND & REVENUE
What Do Your Social Media Management And Social Media Advertising Reports Look Like?
Top Seo social media management and advertising reports include all necessary metrics such as:
- Number of posts
- Followers gains and losses
- Number of likes
- Post reach
- Number of clicks and shares
- Amount of comments
- Top performing posts, videos and stories
- Leads generated
- Conversions
- Total ad spend
- Revenue generated
How Do You Integrate Social Media Management, PR, And Search Engine Optimization?
Because we are a full-service agency and we believe in balancing the work being done on content, social media, and SEO initiatives, it’s best to us utilize our team members whose expertise lie in strategic writing (i.e. blog posts), PPC advertisement copywriting, and link building respectively in order to better handle your project accordingly with their individual skillsets instead of shifting most of the burden onto one or two people who may end up burning out due to the overwork and stress that comes with such a large workload.
As A Social Media Manager, Are You Posting For Me?
Social Media promotions are critical in building brand awareness, especially if you run a company with a niche product. It’s important that your company’s social media accounts be managed by professionals who understand the importance of time management, social media etiquette and prioritizing which channels to spend their time on. Seek professionals like Ignite Visibility because we will create applicable and shareable content for your social media pages that makes it easier for customers to find you, building familiarity as well as trust in your brand.
Why Can’t I Hire An Intern To Manage My Social Media?
Using a social media manager instead of an intern is a better option for brands with larger social media presences because the task of managing said accounts can be daunting, not only in terms of posting content but also in terms of defining methods by which social sharing goals should be met based on the performance analytics correlating to your brand’s website. These analytics include things like number of visitors and engagement across organic and paid search, retweets and likes, overall reach, followers and direct messages metrics as well as actual sales.
